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Open Password – Montag, den 27. September 2021

# 978

Digitaler Wahlkampf – Facebook – Instagram – Parteien – Wahlkampf im Netz – Annalena Baerbock – Armin Laschet – Olaf Scholz – Hate Aid – Personalisierung – Fernsehen – Michael Hanefeld – Frankfurter Allgemeine – Steilvorlagen für den Unternehmenserfolg 2021 – Steilvorlagen für den Unternehmenserfolg 2022 – Die Kunst der Entscheidung – Information Professionals – Yannick Loonus – Arbeitskreis für Informationsvermittlung – Conference Planning – Frankfurt Book Fair – COVID-19 Lockdown – Agenda – GBI-Genios – Virtual Conference – Panel Discussion – Fatigue – Quality of the Speakers – LinkedIn – De Gruyter Book Archive – MSCI – Implied Temperature Rise – Voxy – Coursera – Wolters Kluwer – Free Audit Analytics Library – Springer Nature – Pistoia Alliance – LexisNexis Telematics Exchange – Ford – Smarp – COYO – Twitter – Doris Shenwick – Google R&D – Museletter – Outsell – Follett School Solutions – Book Fair Business – Piano – Zoom Info – The Pipeline


  1. Titelgeschichte

Steilvorlagen für den Unternehmenserfolg 2021: Inside “Steilvorlagen 2020”
and “Steilvorlagen 2021” – Back to Basics: Exploring the Identity of the Information Professional – By Yannick Loonus, Arbeitskreis für Informationsvermittlung


Digitaler Wahlkampf 2021: So viel Geld haben die Parteien für Wahlwerbung auf Facebook & Instagram ausgegeben


Kampagnen im Netz: Der schmutzige Wahlkampf

Internationale Nachrichten

Nach der Wahl ist vor der Wahl

Kampagnen im Netz

Der schmutzige Wahlkampf
„Annalena Baerbock werden weiter gefälschte Zitate in den Mund gelegt, sie wird mit sexistischen Darstellungen verfolgt. Armin Laschet, ist, wie die Organisation „Hate Aid“ ermittelt hat, in den vergangenen Wochen am meisten mit „potenziell beleidigender und verletzender Sprache“ auf Twitter eingedeckt worden. „Hate Aid“ zählt 27 476 verletzende Kommentare über Armin Laschet, 6690 dieser Art über Olaf Scholz und 5524 beleidigende Tweets über Annalena Baerbock.

Dass die Popularität von Bearbock und Laschet Schaden genommen hat und ihre Parteien Prozente verloren, verdankt sich sicherlich nicht nur den hier aufgezählten Kampagnen, sondern auch eigenen Fehlern und denen ihrer Parteien. Das Klima dieses seit Wochen vorrangig auf Personen bezogenen Wahlkampfes, den das Fernsehen noch verflacht und mit seinen Formaten und Themenvorgaben mitgesteuert hat, prägen diese Kampagnen aber sehr wohl. Oberflächlich betrachtet mag dieser Bundestagswahlkampf langweilig erscheinen mit dem langweiligsten Kandidaten als vermeintlichem Sieger. Er hat aber auch seine schmutzige Seite, eine sehr schmutzige.

Michael Hanefeld, Der schmutzige Wahlkampf,
in: Frankfurter Allgemeine, 24. September

Steilvorlagen für den Unternehmenserfolg 2021*

Online-Konferenz | 20. Oktober 2021 | 10:00 – 13:30 Uhr



Inside “Steilvorlagen 2020”
and “Steilvorlagen 2021”

Back to Basics: Exploring the Identity
of the Information Professional

By Yannick Loonus, Arbeitskreis für Informationsvermittlung

Yannick Loonus im Gespräch mit Steilvorlagen-Referenten Peter Hochstrasser (Roland Berger)

When the working group „Informationsvermittlung“ approached me in October 2019 to join them I was pleasantly surprised. I had attended the event they organize the past three years. First sitting in the audience, then as a speaker and finally as a corporate sponsor.

In its core the working group represents the interests of German Information Professionals. It organizes the „Steilvorlagen“ conference, the leading annual event for Info Brokers, Data Scientists, Business Intelligence Manager and Market Researchers in Germany. It is unpaid volunteer work but a great opportunity to make new experiences and build a network.

For me it was also the natural continuation of the conversations I’ve had with the other working group members over the past three years. How can I use my background in information research and current experiences from working in a tech-startup to help the conference pick up on state-of-the-art topics?

At no point did I expect the events to play out as they did and I thought it was an interesting narrative to share with the community.

January 2020: We meet up late January for a 2-day workshop to kick off conference planning. With the Steilvorlagen set to take place in Mid October that should be perfect. For day one the idea is that all four working group members discuss ideas for the agenda. What are current interests in the industry? What was the feedback last time around? How do leading themes add up with a list of potential speakers?

Day two already brought forward an existential crisis. With the working group operating on a voluntary basis the Steilvorlagen event has always relied on a corporate partner** or larger event with infrastructure in place. That day we learned our luxurious 4h time slot as a stand-alone conference would not be maintained for 2020 as our partner decided to consolidate their entire event offering into a single, larger conference. With the Steilvorlagen catering to a very well defined and specialized audience this seemed rather unattractive for us.

We end our kick-off meeting with a commitment to the lead topic of alternative data, a short list of potential speakers and no hope of holding an actual conference. Bummer.

March 2020: As Germany enters its first COVID-19 lockdown another factor becomes very apparent. It is rather unlikely this global health crisis will be resolved by October. We ponder about the consequences for our endeavor. Do we stop and retry 2021? Do we find another partner and hope conferences take place? Do we go digital?

Unsure how to play our cards we decide to focus on what we can influence. Finalize the agenda, do our best to acquire additional sponsors and pursue a handful of partners. If none of this works out we at least have a COVID-19 as a meaningful reason to postpone commitments to 2021.

Spring/Summer 2020: It looks as if we have found a partner*** and it seems to be a natural fit! We get to work almost autonomously on the agenda and they receive a fully fledged 4h program. We make sure the interests of both brands are maintained and accounted for in the agreement. Still no decision if it will be in person or digital.

September 2020: Over the past few months we have worked closely with the speakers on their presentations. A decision is made that the conference will be digital for attendants but recorded live and in person from Frankfurt. At the same time we make attendance for speakers voluntary, giving them the option to dial in and avoid travel if preferred. We hope to strike a good balance of putting the safety and wellbeing of everyone involved above everything else while at the same time ensuring a production quality that is higher than your typical webinar.

Two days before the conference: Members of the working group have decided not to travel to Frankfurt and I am being asked to host the panel discussion to close the event. Never done this before, not prepared, how hard can it be? Of course I agree.

On the day of the event I walk into a large conference room prepped with multiple cameras, monitors, mixer consoles and a production crew of five. I am very impressed with the professionalism on display. Indeed the event finishes with no technical hick ups. Turns out hosting a panel discussion is quite difficult. Between time restraints, making sure all participants get equal speaking time, going through prepared questions but also maintaining a natural conversation it is an exhausting experience.

A few days later we go over the digital evaluation sheets filled out by the attendants. We realize our almost not-to-be conference achieved the highest score we’ve had so far.


Referent Nader Fadl auf den „Steilvorlagen 2020“

In nearly a month’s time the Steilvorlagen 2021 will take place and from an organizer’s perspective challenges have evolved. COVID-19 remains as relevant as it was a year ago and the majority of business events stay digital leading to a certain level of fatigue among speakers and attendees alike.

For any given event the core value of sponsors hails from direct interaction with attendees. Making the event attractive for this stakeholder group in a digital environment was among the more frequently discussed topics.

Nonetheless the key focus and differentiator will always be the quality of the speakers. For the working group there are few things more satisfying than agreeing on a leading theme and bringing the topic to life in a creative process with the speakers. Keeping all other building blocks from the previous iteration (no existential crisis this time!), this is where a majority of the planning effort went.

So, what is in store for Steilvorlagen 2021?

After exploring topics such as AI and alternative data in recent years, we go back to basics. Under the leading theme “Die Kunst der Entscheidung” (The art of decision making) we want to explore the identity of the information professional.

In a perfectly objective business world decision are made based on facts. It is the responsibility of the info pro to provide them. But in real world interpretation, negotiation and even sympathy might play a significant role, requiring the info pro to obtain skills related to all these “distractions”.

This year we set out to explore how decisions in business, consulting and publishing are actually made and what role the info pro plays in reaching them. And most importantly the working group looks forward to seeing you there.

*Dieser Beitrag ist eine Fortschreibung und Aktualisierung eines Textes, der zunächst auf LinkedIn erschienen ist.

**The Frankfurt Book Fair. Originally „Steilvorlagen“ was conceptualized and developed by Information Professionals organized in an „Arbeitskreis Informationsvermittlung“ and the Book Fair.

***GBI-Genios (Munich). The database provider belonging to the Handelsblatt Group and the Frankfurter Allgemeine Zeitung is the market leader in the area of economic information in the German speaking countries. For decades it has invited the community of information professionals to a „database breakfast“ in the neighbourhood of the Frankfurt book fair.

International News

Digitization of De Gruyter Book Archive Completed

De Gruyter has digitized its book archive of over 53,000 titles dating back to 1749. This marks the completion of the De Gruyter Book Archive project, which began in 2017. All titles have been scanned and cataloged and are now available digitally on and as print-on-demand copies.

MSCI Launches Implied Temperature Rise to Help Investors Align Their Portfolios With Global Climate Goals

MSCI, a provider of decision support tools and services for the global investment community, has announced the launch of its Implied Temperature Rise (or „Temperature Rise“) solution, equipping investors globally with data to map how companies in their investment portfolios are aligning with global temperature targets. The company-level dataset will cover nearly 10,000 publicly listed companies based on the MSCI ACWI Investable Market Index.

Voxy Partners with Coursera to Provide Career Development Opportunities

Voxy, a training solution used successfully by institutional clients around the world has partnered with Coursera, an online learning platform, to provide career development opportunities for professionals who seek to improve their English skills. With this partnership, Coursera’s 87 million global learners now have access to English language learning courses from Voxy, designed to help professionals communicate more effectively in English across a wide range of environments and subjects.

Wolters Kluwer Launches Free Audit Data Analytics Library

Wolters Kluwer Tax & Accounting has released a library of free audit data analytics resources geared toward moving auditors away from traditional data sampling to real-time analysis. The library will be updated regularly with content developed by auditors for auditors, including topical blog posts from subject matter experts, video testimonials from audit professionals.

Springer Nature Joins Pistoia Alliance

Springer Nature has joined the Pistoia Alliance, a global initiative to drive forward best practices, standards and technology in the life sciences. The Pistoia Alliance was formed by global pharmaceutical companies including Pfizer, GlaxoSmithKline, Novartis and AstraZeneca with the purpose of helping researchers overcome common obstacles to innovation.

LexisNexis Risk Solutions and Ford Motor Company Enter Partnership

LexisNexis Risk Solutions and Ford Motor Company today announced they have entered into a strategic agreement so that Ford connected vehicle data can be available to U.S. auto insurers via the LexisNexis Telematics Exchange. Customers with eligible vehicles can opt in to participate in usage-based insurance programs, which has the potential to save customers money through more personalized insurance offerings.

Smarp Merges with COYO

German COYO and Finnish Smarp have announced would merge both SaaS companies to become a global player in the employee communications and employee engagement software space. The combined organization will be servicing medium-sized and large businesses from offices in the US, Germany, UK, France and Finland.

Twitter in $810 Million Settlement of Shareholder Suit on Growth

Twitter Inc. agreed to pay $809.5 million to settle a shareholder class action lawsuit that accused the social media company of painting an overly rosy picture of its future. The suit, originally filed by Twitter shareholder Doris Shenwick, claimed executives misled investors over the company’s growth prospects in November 2014.

Google’s R&D Division Experiments with Newsletters Powered by Google Drive

Following entries into the newsletter market from tech companies like Facebook and Twitter, Google is now experimenting with newsletters, too. The company’s internal R&D division has a new project called Museletter, which allows anyone to publish a Google Drive file as a blog or newsletter to their Museletter public profile or to an email list.

Follett School Solutions Exits the Book Fair Business

Follett School Solutions will be exiting the book fair business, a decision prompted by thousands of fair cancellations due to the pandemic. FSS is expected to continue delivering book fairs through mid- November of this year.

Piano Announces New Digital Analytics Solution, Challenging Google and Adobe

Piano announced the launch of Piano Analytics. Piano Analytics generates a single source of truth in reporting, for segments, or for targeting by unifying data, including marketing analytics, product analytics, content analytics, transaction data and first-party data.

ZoomInfo Launches ‘The Pipeline’ Publication

ZoomInfo announced the launch of its new publication, The Pipeline. An information hub for sales, marketing, and recruiting professionals, The Pipeline delivers data-driven strategies, tactics, and plays for building and expanding the revenue funnel.

Source: Outsell

Open Password

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Outsell (London)
Business Industry Information Association/BIIA (Hongkong)

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